{"id":22483,"date":"2026-02-20T05:24:39","date_gmt":"2026-02-20T05:24:39","guid":{"rendered":"https:\/\/sportman.fi\/?p=22483"},"modified":"2026-02-20T05:24:41","modified_gmt":"2026-02-20T05:24:41","slug":"merrell-jatkaa-mukana-tiimissa-merrell-remains-part-of-the-team","status":"publish","type":"post","link":"https:\/\/sportman.fi\/index.php\/2026\/02\/20\/merrell-jatkaa-mukana-tiimissa-merrell-remains-part-of-the-team\/","title":{"rendered":"Merrell jatkaa mukana tiimiss\u00e4 \/ Merrell remains part of the team"},"content":{"rendered":"\n<p>Retkikuntaamme kuuluu -varsinkin asiaa laajemmin tarkasteltuna &#8211; &#8220;ihmisi\u00e4 kaikilta el\u00e4m\u00e4n aloilta&#8221;.<\/p>\n\n\n\n<p>Yksi heist\u00e4 on Mikkolan Sami, joka johtaa maailman suurimman outdoor-jalkineiden valmistajan Merrellin toimintoja t\u00e4\u00e4ll\u00e4 Suomessa.<\/p>\n\n\n\n<p>Olen tuntenut Samin jo parisen kymment\u00e4 vuotta ja yhteisty\u00f6t\u00e4 olemme tehneet koko 2020-luvun ajan.<\/p>\n\n\n\n<p>Tapasimme eilen ja sovimme yhteisty\u00f6n jatkosta niin Saharan (2026) kuin Islannin j\u00e4\u00e4tikk\u00f6juoksujen (2027) osalta.<\/p>\n\n\n\n<p>Sain samalla testiin upouudet Agility 6 -juoksukeng\u00e4t (kuva), jotka k\u00e4vinkin jo koejuoksemassa palaverimme j\u00e4lkeen.<\/p>\n\n\n\n<p>Kirjoitin blogin alkuun, ett\u00e4 retkikuntaan kuuluu &#8220;ihmisi\u00e4 kaikilta el\u00e4m\u00e4n eri aloilta&#8221;, sill\u00e4 poikkeuksella, ett\u00e4&#8230;<\/p>\n\n\n\n<p>..tiimin ytimeen valitaan vain henkil\u00f6it\u00e4, jotka eiv\u00e4t ole mukana rakentaakseen kuvaa itsest\u00e4\u00e4n (=identiteettiprojekti) vaan tyyppej\u00e4, jotka ovat valmiita <strong>puskemaan t\u00f6it\u00e4.<\/strong><\/p>\n\n\n\n<p>\u00c4\u00e4riolosuhteissa toimiva retkikunta on (kielt\u00e4m\u00e4tt\u00e4) <strong>symbolisesti vahva ymp\u00e4rist\u00f6<\/strong>. ja &#8220;identiteetillisesti latautunut\u201d.<\/p>\n\n\n\n<p>Joillekin se voi n\u00e4ytt\u00e4yty\u00e4 mahdollisuutena tulla joksikin, mutta sit\u00e4 emme tarjoa. <\/p>\n\n\n\n<p><strong>Tekij\u00f6ille l\u00f6ytyy aina paikka.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"1030\" src=\"https:\/\/sportman.fi\/wp-content\/uploads\/2026\/02\/Agility6-873x1030.jpg\" alt=\"\" class=\"wp-image-22484\" style=\"aspect-ratio:0.847570503193313;width:610px;height:auto\" srcset=\"https:\/\/sportman.fi\/wp-content\/uploads\/2026\/02\/Agility6-873x1030.jpg 873w, https:\/\/sportman.fi\/wp-content\/uploads\/2026\/02\/Agility6-254x300.jpg 254w, https:\/\/sportman.fi\/wp-content\/uploads\/2026\/02\/Agility6-768x906.jpg 768w, https:\/\/sportman.fi\/wp-content\/uploads\/2026\/02\/Agility6-1302x1536.jpg 1302w, https:\/\/sportman.fi\/wp-content\/uploads\/2026\/02\/Agility6-1271x1500.jpg 1271w, https:\/\/sportman.fi\/wp-content\/uploads\/2026\/02\/Agility6-597x705.jpg 597w, https:\/\/sportman.fi\/wp-content\/uploads\/2026\/02\/Agility6.jpg 1356w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\" \/><\/figure>\n\n\n\n<p>********************************************************<\/p>\n\n\n\n<p>Our expedition team includes &#8220;people from all walks of life.&#8221;<\/p>\n\n\n\n<p>One of them is Sami Mikkola, who leads the operations of Merrell, the world&#8217;s largest outdoor footwear manufacturer, here in Finland.<\/p>\n\n\n\n<p>I have known Sami for about twenty years, and we\u2019ve been collaborating on expedition projects throughout the 2020s.<\/p>\n\n\n\n<p>We met yesterday and agreed on plans for both the Sahara (2026) and the Iceland glacier runs (2027).<\/p>\n\n\n\n<p>I also received a pair of brand-new Agility 6 running shoes from the company to test (photo).<\/p>\n\n\n\n<p>I wrote in the beginning of the blog that our expedition team includes &#8220;people from all different walks of life.&#8221;<\/p>\n\n\n\n<p>What is truly important, however, is that the inner circle of the team is composed of individuals who participate not to build an image of themselves (=identity project) but <strong>to get work done.<\/strong><\/p>\n\n\n\n<p>Operational commitment focuses on what participation <strong>requires,<\/strong> while the identity project focuses on how participation <strong>looks.<\/strong><\/p>\n\n\n\n<p>An expedition operating in extreme conditions is (admittedly) a symbolically strong environment and \u201ccharged with identity.\u201d<\/p>\n\n\n\n<p>For many, it can offer the opportunity to <strong>become someone <\/strong>\u2014 not just to <strong>do something.<\/strong><\/p>\n\n\n\n<p>Well, that\u2019s not what we offer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retkikuntaamme kuuluu -varsinkin asiaa laajemmin tarkasteltuna &#8211; &#8220;ihmisi\u00e4 kaikilta el\u00e4m\u00e4n aloilta&#8221;. Yksi heist\u00e4 on Mikkolan Sami, joka johtaa maailman suurimman outdoor-jalkineiden valmistajan Merrellin toimintoja t\u00e4\u00e4ll\u00e4 Suomessa. Olen tuntenut Samin jo parisen kymment\u00e4 vuotta ja yhteisty\u00f6t\u00e4 olemme tehneet koko 2020-luvun ajan. Tapasimme eilen ja sovimme yhteisty\u00f6n jatkosta niin Saharan (2026) kuin Islannin j\u00e4\u00e4tikk\u00f6juoksujen (2027) osalta. Sain [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22483","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/posts\/22483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/comments?post=22483"}],"version-history":[{"count":6,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/posts\/22483\/revisions"}],"predecessor-version":[{"id":22491,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/posts\/22483\/revisions\/22491"}],"wp:attachment":[{"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/media?parent=22483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/categories?post=22483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/tags?post=22483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}