{"id":22207,"date":"2026-01-02T05:56:23","date_gmt":"2026-01-02T05:56:23","guid":{"rendered":"https:\/\/sportman.fi\/?p=22207"},"modified":"2026-01-02T05:56:26","modified_gmt":"2026-01-02T05:56:26","slug":"ala-osta-tata-takkia-dont-buy-this-jacket","status":"publish","type":"post","link":"https:\/\/sportman.fi\/index.php\/2026\/01\/02\/ala-osta-tata-takkia-dont-buy-this-jacket\/","title":{"rendered":"\u00c4l\u00e4 osta t\u00e4t\u00e4 takkia \/ Don\u00b4t buy this jacket!"},"content":{"rendered":"\n<p>Outdoor-firma Patagonia julkaisi New York Timesin etusivulla kohua aiheuttaneen mainoksen vuonna 2011.<\/p>\n\n\n\n<p>Siin\u00e4 \u00a0luki \u201cDon\u00b4t buy this jacket\u201d. \u00c4l\u00e4 osta t\u00e4t\u00e4 takkia. <a href=\"https:\/\/www.patagonia.com\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html\">https:\/\/www.patagonia.com\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html<\/a><\/p>\n\n\n\n<p>Yleens\u00e4 mainostaja haluaa myyd\u00e4 meille jotakin, joten kaiken j\u00e4rjen mukaan siin\u00e4 olisi pit\u00e4nyt lukea \u201cBuy this jacket\u201d.<\/p>\n\n\n\n<p>Ilmoitus julkaistiin perjantain lehdess\u00e4, mutta kyseess\u00e4 ei ollut ihan normi-friday, vaan Black Friday eli p\u00e4iv\u00e4,jolloin kuluttajat ostavat p\u00e4\u00e4 m\u00e4rk\u00e4n\u00e4 tuotteita, joita he eiv\u00e4t todenn\u00e4k\u00f6isesti tarvitse.<\/p>\n\n\n\n<p>Patagonia halusi julkilausumallaan kertoa kuluttajille, \u201c<strong>\u00e4l\u00e4 osta mit\u00e4\u00e4n, jollet todella tarvitse sit\u00e4\u201d.<\/strong><\/p>\n\n\n\n<p>No, t\u00e4ss\u00e4 tullaankin er\u00e4\u00e4seen aikamme suurimpaan dilemmaan.<\/p>\n\n\n\n<p>Ymp\u00e4rist\u00f6n kannalta katsottuna meid\u00e4n tulisi kuluttaa hyvin kohtuullisesti, mutta talous on rakennettu jatkuvan kasvun varaan.<\/p>\n\n\n\n<p>Kun kulutus hidastuu, seuraa helposti taantuma, ty\u00f6tt\u00f6myytt\u00e4 ja valtiontalouden ongelmia. Siksi poliitikot ja talousuutiset toistavat viesti\u00e4: <em>\u201d<\/em>kuluttaka<em>a, <\/em>jotta talo<em>us <\/em>pysyy hengiss\u00e4\u201d.<\/p>\n\n\n\n<p>Yksil\u00f6ille sanotaan: <strong>ole vastuullinen, kuluta v\u00e4hemm\u00e4n<\/strong>, mutta samalla j\u00e4rjestelm\u00e4 sanoo: <strong>kuluta enemm\u00e4n tai kaikki kaatuu.<\/strong><\/p>\n\n\n\n<p>Yksil\u00f6 el\u00e4\u00e4 siis kahden vastakkaisen viestin keskell\u00e4<\/p>\n\n\n\n<p>T\u00e4m\u00e4 meid\u00e4n l\u00e4nsimainen j\u00e4rjestelm\u00e4 perustuu ajatukseen <strong>enemm\u00e4n on parempi.<\/strong><\/p>\n\n\n\n<p>Antiikin filosofian mukaan hyv\u00e4 el\u00e4m\u00e4 ei synny maksimaalisesta m\u00e4\u00e4r\u00e4st\u00e4, vaan <strong>riitt\u00e4vyydest\u00e4<\/strong>.<\/p>\n\n\n\n<p>T\u00e4llaista t\u00e4n\u00e4\u00e4n&#8230;<\/p>\n\n\n\n<p>***********************************************************************************<\/p>\n\n\n\n<p>The outdoor company Patagonia published a controversial advertisement on the front page of <em>The New York Times<\/em> in 2011.<\/p>\n\n\n\n<p>It read: \u201cDon\u2019t buy this jacket.\u201d<br><a href=\"https:\/\/www.patagonia.com\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html\">https:\/\/www.patagonia.com\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html<\/a><\/p>\n\n\n\n<p>Normally, an advertiser wants to sell us something, so by all logic it should have said, \u201cBuy this jacket.\u201d<\/p>\n\n\n\n<p>The ad was published in the Friday edition of the paper, but it wasn\u2019t just any Frida, but it was Black Friday, the day when consumers rush headlong to buy products they most likely don\u2019t actually need.<\/p>\n\n\n\n<p>With this statement, Patagonia wanted to tell consumers: \u201cDon\u2019t buy anything unless you truly need it.\u201d<\/p>\n\n\n\n<p>And this is where we arrive at one of the greatest dilemmas of our time.<\/p>\n\n\n\n<p>From an environmental perspective, <strong>we should consume very moderately, but our economy is built on continuous growth.<\/strong><\/p>\n\n\n\n<p>When consumption slows down, it easily leads to recession, unemployment, and problems in public finances. That is why politicians and economic news keep repeating the message: \u201cconsume, so that the economy stays alive.\u201d<\/p>\n\n\n\n<p>Individuals are told: be responsible, consume less, but at the same time the system says: consume more or everything will collapse.<\/p>\n\n\n\n<p>So the individual lives caught between two opposing messages.<\/p>\n\n\n\n<p>Our Western system is based on the idea that more is better.<\/p>\n\n\n\n<p>According to ancient philosophy, a good life does not arise from maximizing quantity, but from sufficiency.<\/p>\n\n\n\n<p>That\u2019s today\u2019s thought\u2026<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outdoor-firma Patagonia julkaisi New York Timesin etusivulla kohua aiheuttaneen mainoksen vuonna 2011. Siin\u00e4 \u00a0luki \u201cDon\u00b4t buy this jacket\u201d. \u00c4l\u00e4 osta t\u00e4t\u00e4 takkia. https:\/\/www.patagonia.com\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html Yleens\u00e4 mainostaja haluaa myyd\u00e4 meille jotakin, joten kaiken j\u00e4rjen mukaan siin\u00e4 olisi pit\u00e4nyt lukea \u201cBuy this jacket\u201d. Ilmoitus julkaistiin perjantain lehdess\u00e4, mutta kyseess\u00e4 ei ollut ihan normi-friday, vaan Black Friday eli p\u00e4iv\u00e4,jolloin [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22207","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/posts\/22207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/comments?post=22207"}],"version-history":[{"count":2,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/posts\/22207\/revisions"}],"predecessor-version":[{"id":22209,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/posts\/22207\/revisions\/22209"}],"wp:attachment":[{"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/media?parent=22207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/categories?post=22207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportman.fi\/index.php\/wp-json\/wp\/v2\/tags?post=22207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}